Olinday Farms
Brand Development
My role:
- Creative director
- Account/Project manager
- Photographer/video assistant
- Art director
- Lead designer for web and print
The brief:
The client was a duck egg farmer, and he wanted to create a brand that appealed to home cooks and professional chefs in the foodservice space. The challenge was educating an audience about a relative niche product.
The solution:
Create a branding campaign that encapsulates the company’s story; while communicating the quality of the product. The branding system was created to appeal to chefs working in high-end restaurants while also coming off as approachable by home cooks. We developed a website that created a platform for the brand to share its knowledge with its audience and tell its story with branded content. Packaging was developed that allowed the client to compete in the retail space.