Taylor Farms
Brand Development
My role:
- Creative Director
- Account/Project Manager
- Lead UX/UI designer
- Team lead
The brief:
Taylor Farms underwent a rebranding effort to position itself as the number one bagged salad brand in North America. Their website needed to be updated with the new brand, but importantly, it needed to be redesigned to help achieve their goals.
The solution:
I created user stories, and user flows to gain insight into how their audience members engaged with the site. It was paramount to consider how potential new users would interface with the site and design with them in mind. By focusing on a mobile-first approach, we could create an experience optimized for mobile devices that scaled to large screens. The website was well received and awarded for its user experience.