Sustainable Produce Summit
Brand Development
My role:
- Art Director
- Lead designer
The brief:
The client was going to be hosting the first-ever sustainability produce summit. Since they were new to this space, they did not have a logo or branding system. We needed to create a branding system that captures the audience’s attention and helps communicate the event’s goal. In addition to a branding system, the client required marketing assets to promote the event.
The solution:
I designed a logo and branding system unique to the event and easily recognizable to the audience. I created the logo to be modular so that the client could use it in various applications across different mediums. We designed newsletter campaigns and ads to help promote the event using the new branding. The event was a success, and anticipation is growing for future events.